Why Skincare Begins with a Clean Sweep

One common thing I hear from customers is that they often prefer to spend their money on creams, serums, and face oils, while skimping on a good cleanser. However, for me, cleansing is the most important step in any skincare routine, and it should always be the foundation of great skin.

To put this into perspective, let’s use two examples that I find particularly relatable. Picture yourself redecorating your bedroom. You’ve selected the paint, chosen new curtains, and picked up an old dressing table that just needs a fresh look. But, if you were to simply paint over the old, grubby walls without preparing them first, the finish wouldn’t be as smooth or long-lasting. The paint would start to flake and bubble soon after, and while you might save time initially, you’d find yourself needing to repaint sooner than you’d like.

Now think about cooking a special meal for friends and family. Sure, there are plenty of shortcuts you can take in the kitchen, but getting the basics right can make all the difference between an average meal and a fantastic one. For example, making a great sauce requires more than just a decent bottle of wine; a rich stock is what really brings the flavor to life.

Cleansing is the prep work for your skin, just like preparing the walls or the base for your sauce. If you skip this crucial step, your results may be fine at first, but they won’t be lasting or extraordinary.

It’s all well and good to invest in expensive oils, serums, and creams, but without properly cleansing your skin first, these products won’t be absorbed as effectively, and you’re essentially wasting your money. Proper cleansing is key to ensuring your skin can truly benefit from the products you’re using.

You don’t need to spend a fortune, but choosing the right cleanser for your skin type is important. A cleanser that removes daily dirt and grime is a must, and adding exfoliation once or twice a week will help remove dead skin cells and make your skin glow. With this kind of prep, you’ll find your creams and serums work more effectively, and you won’t need to use as much.

If you have dry or damaged skin, a nourishing cleansing balm can be a game-changer. It will last a long time, boost radiance, and leave your skin feeling soft and smooth. For oily or breakout-prone skin, a gentle face wash is the way to go. Avoid harsh washes that strip your skin of its natural oils—look for mild formulas with natural fruit extracts and no alcohol.

Make exfoliation part of your routine once or twice a week to keep your pores clear, improve skin tone, and boost radiance.

With the right products, a little goes a long way. When you start with a solid foundation, your serums, oils, and creams will be far more effective, making your skincare routine more efficient and long-lasting.